CELESTRON

Brief For decades, Celestron has been at the forefront of optics manufacturing, establishing itself as an industry leader in telescopes and binoculars. Our challenge in this project revolved around the creation of their upcoming line of astronomy binoculars. Leveraging their new engineering package, our task encompassed the development of a design language that would highlight the cutting-edge technology, all the while retaining its appeal to the established customer demographic. This design pursuit aimed to seamlessly connect the past and the future, introducing innovative features and design components that elevate the overall user experience.

Solution A seamless combination of surfaces, textures, grips, and tactile points converge to craft a comprehensive package exuding comfort, build quality, and durability. Every surface is thoughtfully considered to ensure an optimal user experience, intuitively guiding hand and finger placement. An assertively textured focus wheel, framed with anodized rings on both sides, facilitates clear visibility and swift adjustments even in the encompassing darkness of the night sky. Accenting each side is a badge, centered within the sweeping curvature, depicting a celestial entity in motion through space. Ultimately, the final design harmonizes elements of tradition and modernity, distinctly articulating the Celestron brand aesthetic.

Contribution The project below was a group effort by the design team at LDA along with the design direction by Celestron. The final product was from a culmination of ideas, phases, and refinement from a variety of people at different times throughout the process. Please contact me for a personal walk through of the project to understand my direct contributions. All renderings in this presentation are my own.​​​​​​​